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David Ley believes that people are drawn to the fantasy because it represents a taboo. "Men are more likely to fantasise about cuckolding, and they do it more often - but there are a number of women who have these fantasies as well, which points to the need for more research focused on women's cuckolding desires," Lehmiller told CNN Health in 2018. In his book 'Tell Me What You Want: The Science of Sexual Desire and How It Can Help Improve Your Sex Life’, Justin Lehmiller surveyed thousands of Americans and discovered that 58% of men and around a third of women had thought about cuckolding. Ley also explains that the sheer taboo nature of the fetish - society after all deems adultery a sin - might be a core reason for the turn-on. "But we're hearing more and more about it these days, and more people are rejecting the social stigma against this fantasy.") But others point out that these kind of biological explanations for fetishes can't account for the complex social factors that can feed into kinks too. In his book Insatiable Wives, psychologist Dr David Ley outlines the possibility that watching your wife with someone else will turn you on so you can compete and 'beat' their sperm for fertilisation ("This fantasy has been around as long as marriage and sexuality," he says, pointing out that references to the kink have existed since the 13th century. Why would someone be into cuckolding? As with any sexual fetish it's hard to pin down one particular reason, but psychologists have suggested that sexual jealousy - and getting aroused by it - might be linked to biology. In November the Independent reported reported that Google searches for 'cuckolding' hit a peak, and according to Google Trends, the UK is second only to the Netherlands in searches for the kink.
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Sound like your worst nightmare? Not everyone agrees. At the most basic level, a cuckolding fetish is about a guy getting turned on by his wife or girlfriend sleeping with someone else.